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Peter T. Paul College of Business & Economics

Billur Akdeniz poses at Paul College with her new book “International Marketing in a Changing World: A Managerial Guidebook.”

UNH Marketing Professor Turns Student Question into Global Business Guidebook

UNH marketing professor Billur Akdeniz co-authored "International Marketing in a Changing World: A Managerial Guidebook," inspired by an MBA student who noted the lack of a single resource on global marketing. The book blends research, real-world cases, and practical tools to help managers navigate... Read More

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