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Peter T. Paul College of Business & Economics

Billur Akdeniz poses at Paul College with her new book “International Marketing in a Changing World: A Managerial Guidebook.”

UNH Marketing Professor Turns Student Question into Global Business Guidebook

UNH marketing professor Billur Akdeniz co-authored "International Marketing in a Changing World: A Managerial Guidebook," inspired by an MBA student who noted the lack of a single resource on global marketing. The book blends research, real-world cases, and practical tools to help managers navigate... Read More

Recent Stories

  • Kate Aiken '19
    - Talking Entrepreneurialism in China
    Two Paul College juniors recently attended theĚýU.S.-China Youth Forum on Entrepreneurship and Innovation in Shenzhen, China. Read More
  • First-place student winner track Andrew DeMeo, '18 (center)
    - Winning Ideas
    Meet the winners of the 2017 Social Venture Innovation Challenge. Read More
  • Jemina Shepherd ’19 takes over the “uofnh” Snapchat account
    - That Finals Energy
    Jemina Shepherd ’19 takes over the “uofnh” Snapchat account during her first day of finals. Quesadillas at HoCo, anyone? Read More
  • UNH students walking toward the Peter T. Paul College of Business and Economics
    - Among the Best in Business
    Paul CollegeĚýhas been ranked as one of the nation’s best undergraduate business schools by Poets&Quants for Undergrads. Read More
  • the counter at Saxby's coffee shop
    - Coffee with Conscience
    Paying homage to Saxbys founder and CEO Nick Bayer’s own experience, the companyĚýhas created a scholarshipĚýto give opportuntitiesĚýto first-generation students at UNH. Read More
  • UNH alumna and Manchester, N.H.’s 48th mayor Joyce Craig ’89
    - History Maker
    Joyce Craig ’89 was elected Manchester, N.H.’s 48th mayor — becoming the first woman to hold the city’s highest office in its 171-year history. Read More
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  • UNH associate professor Paul Harvey
    - Management Material
    Paul Harvey named Outstanding Associate Professor at 2017 faculty excellence reception.Ěý Read More
  • Meeting Marketplace Demand
    - Meeting Marketplace Demand
    UNH creates new majors to help meet marketplace demand. Read More
  • Ben Pollack '19 takes over the “uofnh” Snapchat account
    - Hanging with Ben (in Hammocks)
    Ben Pollack ’19 takes over the “uofnh” Snapchat account,Ěýtalks about interning with the #UNHSocial team and does some hanging in College Woods. Read More