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Peter T. Paul College of Business & Economics

Billur Akdeniz poses at Paul College with her new book “International Marketing in a Changing World: A Managerial Guidebook.â€

UNH Marketing Professor Turns Student Question into Global Business Guidebook

UNH marketing professor Billur Akdeniz co-authored "International Marketing in a Changing World: A Managerial Guidebook," inspired by an MBA student who noted the lack of a single resource on global marketing. The book blends research, real-world cases, and practical tools to help managers navigate... Read More

Recent Stories

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    The Center for Family Business is now permanently housed in Paul College.
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    Richard England comments on theÌýpotentially regressive impact of use-value assessment programs.
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    Chris Glynn co-authored a study whichÌýexaminesÌýthe relationship between rising rents and increased homelessness in theÌýlargestÌýU.S. cities.
  • Jill Howard
    - Bright Lights, Bright Future
    Jill Howard '19 left for a semester and returned with a different worldview.Ìý Read More
  • Faculty Honors
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  • Rachel Vaz '18
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  • Jill Howard, UNH student, in Boston
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  • Genevieve Wolfe headshot
    - Breaking Away to the Great Land
    Genevieve Wolfe '18 interned at Aleyska Resort in Girdwood, Alaska, as part of Paul College's Internship Opportunity Fund.Ìý Read More
  • UNH student stands confidently in UNH Paul College Great Hall
    - Shattering the Glass Ceiling
    TheÌýnew Paul College of Business and Economics Rutman/Och Advancing Women’s Leadership Initiative aims to shatter the glass ceiling. Read More
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    CocoChew LLC was launched last May after the four students competed in Paul College’sÌýHolloway Competition, coming in fourth place.