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Peter T. Paul College of Business & Economics

Billur Akdeniz poses at Paul College with her new book “International Marketing in a Changing World: A Managerial Guidebook.”

UNH Marketing Professor Turns Student Question into Global Business Guidebook

UNH marketing professor Billur Akdeniz co-authored "International Marketing in a Changing World: A Managerial Guidebook," inspired by an MBA student who noted the lack of a single resource on global marketing. The book blends research, real-world cases, and practical tools to help managers navigate... Read More

Recent Stories

  • Associate professor of marketing Billur Akdeniz Talay conducts research in new product development.
    - Better Predicting Market Performance
    Billur Akdeniz Talay’s research looks at pre-announcement impacts on new products. Read More
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    The angel investor market in 2016 saw a decrease in investment dollars and deal size, according to the latest angel market analysis released by the Center for Venture ResearchĚýat...
  • UNH graduate Kelsey Ulaskiewicz ’17
    - You’re Hired
    An internship led to a job for accounting and finance major Kelsey UlaskiewiczĚý’17. Read More
  • Heather Price in classroom at UNH
    - Ticking All the Boxes
    From her studies at Paul College to studying abroad in Australia, Heather Price ’18 is making the most of her UNH experience. Read More
  • UNH graduate Anna Gruen
    - Finding Her Success
    During a recent job interview, a could-be future boss asked Anna Gruen ’17, “Where do you see yourself in 50 years?” Read More
  • Samuel Warach '17
    - Passion for Innovation Leads to NextStep
    Sam Warach '17 takes on the opioid crisis. Read More
  • six images of student winners with large checks
    - Passport to Innovation
    UNH's ECenter recently awarded $19,500 as part of the i2 Passport Program. Read More
  • UNH student Max Miller at the Holloway Competition.
    - Droppn Picks Up the Prize
    The 2017 Paul J. Holloway Prize Competition came to its conclusion on Tuesday. Read More
  • Sean Hickey takes over UNH's Snapchat
    - Investing with Rines
    Finance and accounting major Sean Hickey ’19 takes over the “uofnh”ĚýSnapchatĚýand shares his day as a member of the Rines Angel Investment Fund. Read More
  • UNH PhD student Drummond Biles
    - Winning at Brevity
    How do you describe years of research inĚýlay terms and in just three minutes? UNH graduate students have the answer. Read More