�鶹app

The Marketing Graduate Certificate equips current and aspiring professionals with the foundational and advanced knowledge, tools, concepts, strategies, and tactics needed to effectively manage the value proposition of an organization and the customer-firm relationship. Another benefit of a marketing certificate is that it can be applied across all industries and sectors, for-profit and non-profit organizations. Students will gain key marketing skills, including how to research markets and understand customer behavior, and develop and maintain offerings of high value for customers. Students will also learn how to use analytical methods to make informed marketing decisions, and how to develop, deliver, price, and communicate a value proposition across digital and traditional channels. The certificate emphasizes digital marketing and analytics across its courses. By the end of the certificate program, students will have developed a practical, research-backed set of skills that prepares them for exciting career opportunities in marketing research and analytics, brand management, new product development and product management, or integrated marketing communication and digital marketing.

The certificate requires completion of four graduate level courses (12 credits).

¹

Students who have completed the required course ADMN 960 through another certificate select four elective courses (12 credits).

Program Learning Outcomes

• Learners understand core marketing principles and concepts.

• Learners leverage analytical tools to understand markets and customers, staying ahead of changing customer preferences and competitive dynamics.

• Learners identify and evaluate opportunities for new product and service improvement and development.

• Learners create, deliver, price, and communicate value propositions that resonate with targeted audiences.

• Learners develop effective marketing strategies and implementation plans that align with business goals and customer demands.

Deadlines

Applications must be completed by the following deadlines in order to be reviewed for admission:

• Fall: August 1
• Spring: December 20
• Summer: N/A
• Special: N/A

Application fee: $25

Campus: Durham, Online

New England Regional: No

Accelerated Masters Eligible: No

New Hampshire Residents

Students claiming in-state residency must also submit a . This form is not required to complete your application, but you will need to submit it after you are offered admission, or you will not be able to register for classes.

Transcripts

If you attended UNH or Granite State College (GSC) after September 1, 1991, and have indicated so on your online application, we will retrieve your transcript internally; this includes UNH-Durham, UNH-Manchester, UNH Non-Degree work and GSC. 

If you did not attend UNH, or attended prior to September 1, 1991, then you must upload a copy (PDF) of your transcript in the application form. International transcripts must be translated into English.

If admitted, you must then request an official transcript be sent directly to our office from the Registrar's Office of each college/university attended. We accept transcripts both electronically and in hard copy:

• Electronic Transcripts: Please have your institution send the transcript directly to grad.school@unh.edu. Please note that we can only accept copies sent directly from the institution.
• Paper Transcripts: Please send hard copies of transcripts to: UNH Graduate School, Thompson Hall- 105 Main Street, Durham, NH 03824. You may request transcripts be sent to us directly from the institution or you may send them yourself as long as they remain sealed in the original university envelope.

Transcripts from all previous post-secondary institutions must be submitted and applicants must disclose any previous academic or disciplinary sanctions that resulted in their temporary or permanent separation from a previous post-secondary institution. If it is found that previous academic or disciplinary separations were not disclosed, applicants may face denial and admitted students may face dismissal from their academic program.

Resume

A current resume is required with your submitted application.

Important Notes

All applicants are encouraged to contact programs directly to discuss program-specific application questions.

International Applicants

Prospective international students are required to submit TOEFL, IELTS, or equivalent examination scores. English Language Exams may be waived if English is your first language. If you wish to request a waiver, then please visit our for more information.