Joslyn Villavicencio

Joslyn Villavicencio
Examining the Effectiveness of Video Marketing Based on Consumer Attitudes: Differences between Generation Zers and Baby Boomers
—Joslyn Villavicencio (Mentor: Thomas W. Gruen)
Joslyn researched the ways two different audiences—Gen Zers and baby boomers—react to and rely on video marketing. Learn More