New Tools to Support Collaborative Marketing — Grounded in Farmer Experience
Farmers and community-based organizations across New England are working together through online farmers’ markets, food hubs, cooperative farm stores, and multi-farm CSAs. These collaborative marketing models can improve market access and reduce marketing burdens — but they also bring real operational and relationship challenges.
The in collaboration with the recently shared new resources designed to help farmers and partners make more informed decisions based on peer learning exchange and applied research:
What’s included:
- Peer Learning Workshops: .
Comparative Case Study: Findings from four collaborative marketing models in New Hampshire, informed by interviews with 60 farmers, customers, managers, and staff (2024–2025).
Research Briefs:
- .
- .
These resources highlight what’s working, what’s challenging, and what can help strengthen collaboration over time. Explore the briefs and workshop synthesis to find ideas you can apply to your own collaborative marketing efforts.