Paul Perspectives
A look at Paul College faculty research excellence
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To Exploit or Explore
How do customers really think, feel and act? This question drives Goksel Yalcinkaya. Read More -
Successful and Sustainable
Firms that are more sustainable benefit in an expected way.Ìı Read More -
Crowdsourcing for Innovation
Matthew O’Hern’s career path has been set since he was in sixth grade. Read More -
Innovative Collaboration
When it comes to new product development, more heads around the table can mean more innovation, but also more headaches for the partners involved. Read More -
Analyzing Innovation
Billur Akdeniz'sÌıwork as an associate professor of marketing keeps her very connected to business practice.Ìı Read More -
Getting the Right Eyeballs
Ever noticed those ads that pop up or fill in the banners and borders of the web pages you visit?Ìı Read More -
Do Relationships Run on Dunkin’?
You like Coke and Starbucks. Your partner likes Pepsi and Dunkin’ Donuts. Does it matter?Ìı Read More -
Sound Public Policy and Good Economics
Health economist Reagan Baughman has seen firsthand how public policy directly impacts the health care of millions of people. Read More -
Who Thrives and Why?
Dev Dutta is fascinated by “high-tech ecosystems.â€Ìı Read More -
Setting the Pace
When it comes to CEOs, time really is of the essence. Read More

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